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Black Friday Sale

Our Biggest Release Yet

Sold out in 2023 & 2024, three bestsellers are back.

Plus, one all-new release.

Released once a year, in Limited numbers.

No restocks. Once they’re gone, they’re gone.

Black Friday 2025

Our biggest and most anticipated drop of the year.

Four limited-edition merino toe socks: three fan favourites brought back by demand, and one brand new design built for the season ahead.

Every pair is physiotherapist-designed and tested in the Southern Alps of New Zealand. They’re made to move, whether you're running ridgelines, chasing finish lines, or just getting after it.

These socks sold out fast in 2023 and 2024. They're only available once a year, in limited numbers, with no restocks.

Go Longer.

Whether it be a 200-mile ultramarathon, your daily run, or, the daily grind.